FEYI OLUBODUN spent four years at medical school before changing to another course of study. He transferred his interest in humans from the anatomical to the psychological and graduated with a degree in psychology.
Feyi began to follow the questions in his life – questions about humans, brands, businesses and African institutions. These questions led him to the path of working as a Data Analyst and Marketer Researcher, at TNS-RMS for several years.
The same questions led him to Insight Publicis, where he was Strategy Director for some years before being promoted to Chief Operating Officer. Along the way Feyi got his Global Executive MBA from the Duke University Fuqua School of Business, and in 2016 he was appointed Managing Director/CEO of Insight Publicis Nigeria.
Feyi is still following his questions, reflected in his daily work with clients who want to win in the African market, and in working to build an African creative agency for the future.
More about Feyi
In the book, Feyi posits that if you wish to engage successfully in a market you may not understand, you must have the right ‘lenses’ to view a people.
The Villager is essential reading for brand owners wishing to conquer new markets.